Sumantra BasuCan MBAs Revolutionize SME Sector in A ‘New Normal’?A robust Small & Medium Enterprise (SME) sector enhances the economic prosperity of a nation. It, in many ways, weaves its socioeconomic…Apr 15, 2021Apr 15, 2021
Sumantra BasuPlay. Level Up: Gamification & MarketingImagine waking up one fine day to find out that you have been knighted for being a ‘Speed Dragon Slayer’; or, you have been rewarded a…Mar 14, 20211Mar 14, 20211
Sumantra BasuA Burgeoning Digital Divide in Marketing?Data is both, the ‘chicken’ and the ‘egg’ in Marketing. For those with a penchant to explore deep, the statement may trigger a rigorous…Mar 7, 20211Mar 7, 20211
